Software development

A Beginner’s Guide To Information Architecture in UX 2023

Information architecture is a task often shared by designers, developers, and content strategists. But regardless of who takes on the task, IA is a field of its own, with influences, tools, and resources that are worth investigation. In this article we’ll discuss what information architecture really is, and why it’s a valuable aspect of the user experience process. Do not mix different categories of information within a single navigation structure. The information architect or UX designer’s task is to provide users with all the elements necessary for effective navigation.

In many cases, there may be more than one navigational menu on the site, to provide different ways to access the content. In any case, keep each navigational menu focused to make them easier to use. Findability, usability, and graphic design are all essential elements to good IA. However, the content you are managing needs to be as relevant as it is organized. The same way an information architect is well-versed in the science of organization, content strategists and content creators are experts in SEO and how to improve the content structures. Good IA structure based on set principles has the power to help people find what they are looking for within seconds.

Creating Navigation

Users will be shown a prototype or an existing website and will be asked to complete a task while navigating the site. In an open card sort, participants create their own categories by dragging cards into groups that make the most sense to them. Participants are asked to label each of the categories they create. To set up a tree test, you create an information-architecture “tree” which delineates the groupings and hierarchy of pages . You then create specific tasks that involve finding specific destinations (e.g., “Buy any green sweater size medium”).

Sorry, no results have been found, please try other search criteria. An error occurred when getting the results, please click here to try again or modify your search criteria. The IAI also puts together World IA Day, and a publication, the Journal of Information Architecture. It’s a cognitive process that allows us to make a choice or select an option.

Ensure Your Information Architecture Scales With Closed Card Sorting

The beauty company Alaffia provides a great example of such a popup. Information architects should consider these attributes to best use that content. For example, you might want to archive product pages of retired items or simply re-categorize them. It’s also useful to remember that outside events and situations can also impact your users’ cognitive load. Context is the environment in which the user engages with the content. To figure out the context, consider where, when, why, and how the user is seeking out and engaging with your content.

information architecture for website

The information architecture you create and offer acts as the blueprint of your website that allows you to map the interaction pattern and path of your website. By creating customized information you are not enabling your team to get a better result of your project. The more clarity you have about the website you are going to create the more effective and lucrative results you will be able to produce. A better understanding of the project allows the designers and developers to estimate when the website will be ready to launch. Last but not least we have another information architecture pattern that might sound similar to the strict hierarchy pattern but has one small difference.

Information Architecture – principles

Labels tell users what they can expect when they choose a particular option. For example, when users see a category with the label ‘Macbooks’, they think that when they click this category, they will navigate to a page with MacBooks. Show exactly what users expect to see at places where they expect to see it.

information architecture for website

It includes a number of tools that let you forget about the visual design and focus purely on the structure of your wireframes. While analog tools are commonly used, there are also a number of digital tools that IAs can use. These digital tools are growing in popularity as more and more teams are distributed and working remotely.

Information Architecture Diagram Examples

This can also be apparent when someone is referred by another user, or when a visitor is simply looking to keep up to date with a topic or industry. In any case, you need to find a way to guide your visitors through your content, to help them figure out both what they need and how to find it. How you information architecture web design do that can vary depending on the specific likelihood of each scenario. For example, how you guide a visitor through a news site is entirely different than how you would guide them through content on a site offering financial advice. The main similarity, though, is that the user needs more guidance.

  • Organizing and labeling content are two major hindrances to navigation, findability, and user experience.
  • This way, users can easily engage with the information and reach their destination quickly without hassle.
  • There are many design software tools that you can use to map your information architecture.
  • If you have repetitive content, or index huge amounts of poorly defined content, it could adversely affect your SEO.
  • Wireframes are tested by users to define whether the structure is clear and concise.

Because a closed card sort only requires people to put cards into predefined groups, we can ask users to sort considerably more cards than in an open card sort. Because of that, we can use closed card sorting as a way of discovering whether our first draft will accommodate all of our content, not just our top tasks, questions, and objections. Understanding user needs and behaviors is one of the best practices for designing an effective information architecture. Information architecture must include usability testing because it allows designers to assess how well their ideas work in practical situations.

UX vs UI: Design Stages, Participants, Roles, and Skills

From user behavior, to future-proofing, there are lots of things to take into account, beyond organizing the information in a logical way. Maybe you’re attracted to IA because you enjoy solving problems, or you have a natural talent for organizing complex information in a clear and logical way. If you’ve heard about UX design, you’ve probably come across information architecture, or as it’s often written for short ‘IA’. These items are used to deliver advertising that is more relevant to you and your interests.


Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top